Executives and thought leaders from Verizon and Tavistock came together to talk about the new state of the art facility in Lake Nona designed to support the development of transformational, outcome-based solutions built on 5G and related emerging technologies.
The team discusses the vision for the Innovation Hub and how customers, partners, and academic institutions in the Central Florida region can engage with the Hub to co-innovate and validate 5G technologies and use cases to support healthcare, manufacturing, smart communities, education, transportation, retail, entertainment and sports industries and applications.
Juan Santos 0:07
Good morning. My name is Juan Santos. And on behalf of Lake Nona and Verizon, I would like to welcome you to today's event. Um, we're super excited for today we've had the privilege of counting Verizon as partnering like Lake Nona for the past year. But with this 5G Innovation Hub, there is now a permanent home for them in our community. Lake Nona is a 17 square mile living lab where we believe that innovative collaboration is at the heart of coming up with new ideas and technologies that will power the future of our community and hopefully make their way into the world at large. We're super excited about counting Verizon as a lake Nona resident. But we're even more excited about the possibilities that having the expertise in our ecosystem will bring to new collaboration opportunities and interaction with the other people that form the Lake Nona communities. So with no further ado, and to tell you more, let me introduce you to Toby Redshaw, Senior Vice President of Enterprise Innovation and 5G Solutions at Verizon.
Toby Redshaw 1:07
Hi, good morning. Thanks for being here. Look, I a couple of things. Juan is actually sitting inside the lab there that's not a digital mock up. He's there today as you can tell I'm in my attic where I supposed to be. Um, this is a unique, a unique thing that we're going to talk about today and I'm not gonna give it all away and I'm gonna let everybody kind of go through their fees but but this is a an incubator connected to a lab connected connected to a workspace not a fancy, thick, plush carpet art on the walls. A meetup space but it really get dirt under your fingernails, go build stuff, knock it around, experiment, fail, succeed, kind of space inside an entire community that the the Tavistock Lake Nona folks have, have designed from the ground up for innovation and high speed progress with the technology fabric that runs through everything they do. And they have attracted some amazing partners and companies into this space. And I think when you put all of that together in one soup, I think this is going to be a unique place. And I mean unique globally, doing some really breakthrough work. So I'm super excited about today. And I'm gonna turn it over now and we're going to watch a video and then Matt will kick us off.
Matt Flanagan 2:44
Hello, and welcome to the Verizon Innovation Hub here in sunny Lake Nona Florida. My name is Matt Flanagan, from Verizon Businesses Enterprise Innovation and 5G Solutions Group and newly relocated resident of the amazing Lake Nona community. We're absolutely thrilled to launch this new hub, which will be unique as it's powered by Verizon 5G Ultra Wideband both inside and outside the hub as part of our living lab experience. It will serve as a world class executive briefing center, a showcase for our 5G solutions, a hub for coinnovation with our partners, and a place where innovators and developers can test our applications and solutions on 5G enabled devices. We'll be showcasing a number of 5G demonstrations across many industries. But it's healthcare innovation is at the core of Lake Nona as medical city with many world class healthcare organizations located here, there is no better place to start than giving you a glimpse of what healthcare is going to look like in the future. Today, we'll be highlighting a cutting edge medical solution leveraging augmented reality from our partner Medivis. In the future you'll be able to come in, put on an AR headset and experience it yourself. Now let's have a look.
Nick Beucher 4:22
Lake Nona is a 17 square mile masterplan development located within the city limits of Orlando adjacent to the Orlando International Airport, which creates the Orlando aerotropolis. Some of like notice core values are the fact that we focus on education, health and well being and technology with the purpose of helping our customers, our residents, and our visitors, be the best versions of themselves. Lake Nona is not Lake Nona but for the partners we've been able to bring together whether it's the USTA or KPMG UCF, Nemours, Johnson and Johnson, UF and we can go on and on. But Verizon's partnership is very focused around technology and 5G and we are super excited about that is it will enable great things to happen in Lake Nona in the years to come. So we're located right now within Verizon's 5G Innovation Center, located within the heart of Lake Nona. In addition to Verizon within the space, we have leAD. And leAD is an accelerator based out of Berlin that's come to Lake Nona and is focused on health, wellness, nutrition and technology.
Nathalie Sonne 5:38
So who is leAD. leAD was founded in 2016. Inspired by sports industry legend Adi Dassler. In sports and health tech partners, sources, funds and drives growth of early stage sports and health tech startups all over the world. We focus on three verticals, fan engagement, connected athletes, health and well being. We evolve companies from our academy into our portfolio, and for the best companies also with a place in our advantage fund $50 million Series A. leAD has taken on new companies into our portfolio. Since the inception, we now have 34 portfolio companies from all over the world. And on top, we've developed commercial partnerships with Citibank Verizon, Inseego, Adidas and others to support the growth of our companies. leAD is run from its two academy locations in Berlin and Lake Nona, giving ongoing growth support and investment advice to all our companies. So why did we choose Lake Nona? Well, first of all, because of its incredibly innovative ecosystem, Lake Nona as a hot destination for medical innovation has a booming sports and performance district, and high tech innovation centers. It's the perfect place for our health and sports startups to call home. Second of all, unparalleled tech, Lake Nona has unmatched broadband capacities and is one of the very few iconic smart class connected cities in the world. And last but not least, because of our strong partner, we're extremely excited and proud to be working with Tavistock, a pioneer in creating and promoting healthy lifestyles, with sports playing a crucial role. Just our focus. We truly believe in the transformational power of 5G and sports and health. For our founders having access to 5G and the innovation lab to test new technologies and new ideas will be pivotal. Currently, the benefits of 5G infrastructure in the sporting ecosystem have been applied primarily in the fan engagement space in stadium connectivity, streaming broadcasting platforms etc. But we believe in 2020 and beyond, we will see companies creating new technologies and apps that will use the emerging 5G technology to cater to the constantly evolving needs of the health conscious consumer. Personalized training and coaching will be a major beneficiary of this new wave of innovation, which will incorporate connected fitness devices that enable users to experience an added layer of gamification, and social accountability.
Joe Moye 8:19
Beep as an autonomous mobility as a service provider headquartered here in Lake Nona. We specialize in deploying these driverless shuttles you see behind me to create a mobility network, enabling people to access goods and services without the use of their personal transportation. Beep is headquartered here in like known of Florida, and for a very important reason. Lake Nona is known for its incredibly unique brand around technology and innovation. That's an important part of this entire community. And as we were looking at starting this business, the partnership that we were able to establish with the lake known area to build out our headquarters and locate our team was just a perfect match. 5G is a really important component of the future these autonomous vehicles, we're already partnering with Verizon here in Lake Nona to do advanced work around content management on the shuttles, how do we communicate back and manage the various content for the riders on those shuttles. More importantly, as the technology advances, and the vehicle start to communicate with traffic signals and emergency signals and crosswalk signals, the types of things you need to do to operate safely, 5G is going to play a critical role in our ability to deploy those capabilities.
Fiona Grandi 9:34
KPMG Lake houses are strategic investment in our future and our extraordinary people. It's a world class facility that really represents who we are our culture of innovation, and our culture of lifelong learning. We could have put lake house anywhere and we chose Lake Nona, for a couple reasons. Number one, it's really become an innovation hub. With lots of business and labs and incubation and accelerator centers popping up, and it's also located right next to a world class International Airport, a place that everybody wants to go. It's Verizon's ability to change the world with enabling technology that is really been a game changer for us. And our partnership with Verizon. 5G is going to accelerate the things that we're doing in our artificial intelligence, cloud technology, Internet of Things, and so much more. We're so proud to the arm and arm with Verizon, as we work to transform our clients business and also transform ourselves.
Gloria Caulfield 10:45
The Lake Nona Institute is the catalyst and a convener of ideas and people in the context of health and well being in the community in our community happens to have four different domains. So it's the residential community, it's the various types of commercial environments, it's sports and performance, and we have a robust healthcare and life sciences cluster. We host a signature event once a year called Lake Nona Impact Forum. It is an invitation only event. And we invite some of the leading experts from around the country, and from around the globe to explore topics in all of those different domains. So what Lake Nona does and what the institute has expressed here is taking health as a living system into the community. And distributing opportunities to engage in health in our everyday lived environment. Lake Nona has been transformative over the last 10 years, because we've been able to attract huge companies and big institutions. But now Verizon brings the innovation and the resources that will attract innovators and some of the brightest minds with new ideas that will want to come here and launch their companies.
Matt Flanagan 12:17
We will have demonstrations for smart communities, manufacturing, retail, cybersecurity, and other industry specific use cases. As we here at Verizon we like to say, we don't wait for the future, we build it. And we look forward to working with enterprises, coinnovators and developers just like you to build it together.
Clayton Tino 12:42
Well, greetings from Lake Nona. Great to be with all of you today from inside the hub at our entrance. Hopefully the opening videos and comments, gave you a sense of why we're so excited to launch this hub and have you all experienced it with us. Now we're going to open it up to our panelists to go a little deeper and have them share their insights on what makes Lake Nona and this innovation hub so unique. I'd like to welcome back to the panel Toby and Juan as well as introduce our two other panelists, Clayton Tino, CTO of Beep, and Noelle Tassey, CEO of Alley. Good morning to you both. Noelle, over to you first, would you mind introducing yourself and telling us a little bit Alley? Clayton?Noelle you out there?
Clayton Tino 13:49
We lost Noelle. So my name is Clayton Tino. I'm the Chief Technology Officer for Beep. And as you would have seen in the introductory video, Beep is a mobility as a service provider specific and autonomous mobility as a service provider, which is somewhat of a convoluted way of saying that we take autonomous vehicles, put them on the roadway, and provide transportation services to communities. You know, I would encourage you if you have the opportunity to visit Lake Nona and ride one of our vehicles there. One of our other deployments across the country. As an example, we'll be launching AV services in Yellowstone National Park this summer. To really come get a hands on experience for what it's like to really ride on the end of driverless vehicle. You know, I think one of the things that's exciting for Beep with respect to this partnership, and the opportunity in Lake Nona with both Tavistock and Verizon is the fact that, you know, Beep believes in innovation in the market and not necessarily just on paper and behind closed doors. So we are really looking forward to the opportunity that this partnership provides not only for us to keep pushing the boundaries with our service offering, but also with the AV industry as a whole. So happy to participate today and looking forward to see where we take this partnership.
Matt Flanagan 14:55
Awesome. All right. Fantastic. Well, welcome to all you all, The panelists. So let me let me let me kick it off here. Toby, first question to you. You speak with thought leaders across the globe on a weekly basis about how 5G will transform how we live and work. Can you give us a sense of what gets you excited about the Lake Nona Innovation Hub? In terms of showcasing innovation, and more broadly, how 5G will, you know, the impact 5G will have on enterprises and businesses in the future?
Toby Redshaw 15:31
Yeah, before we go there, let me toss it back to Noelle who, just who just got reconnected probably on the AT&T network. We'll have to work on that. Um, and let her let her kick us off with her comments, and then I'll jump into your question.
Matt Flanagan 15:49
Noelle Tassey 15:51
Sorry, everybody. Yeah, Toby as you can correctly identified that I'm certainly not on a 5G connection today. But I'm Noelle Tassey, CEO of Alley and we're so excited, so proud to be partnering with Verizon, Tavistock and Lake Nona to work on community outreach, building a vibrant tech ecosystem in the area and taking advantage of all the really exciting opportunities the lab has to offer.
Toby Redshaw 16:19
Cool super, super cool. So look at to answer the question. Um, you know, I've been neck deep on innovation, from you know, from my very first job out of out of university, helping FedEx build the the international sector in services and then through a bunch of through a bunch of different businesses. And innovation is two Latin words, that really just means make new stuff, right? And innovation is this bumpy, difficult, hands on, get dirt under your fingernails, bear down thing. Innovation isn't happening in conference rooms of fancy corporate headquarters. It's not something that you blue sky, you're way to. It's, it's get your hands on it, work with it, play with it, break it, build it, experiment, be surprised, a partner and you really need four, four things that that I think we really have a world leading case of this at Nona. You need an incredible set of innovative partners that are all in on this from lots of different venues, different areas, different industries, and we've got that right there together at Nona/, you need a common cause everybody who's there is there because it's an innovative, what's next, a community, you need a little bit of humility so that you don't really know the answers. This is not, this innovation thing on the edge with 5G is not a art of the possible game, right? Where you bring smart people together and they go this is possible we put together. This is art of the impossible, right? This is what can we do with this amazing new 5G technology and the things that that happened with compute at the edge and the evolution of AI and the evolution of IoT, next gen cloud and AR VR and then help companies and partners and charities think about what can we do that we couldn't do the art of the impossible. So look, I honestly don't think there's a better place connected to 5g on earth for doing this than that fantastic community, inside the community, the players and the partners we've got there. And then inside of this, this space you see behind a planet to be the kind of focal point of that. So I'm I'm just crazy excited about that now. Hard work. Yeah, absolutely. Yeah, Edison said, innovation is 99% perspiration. 1% inspiration. But but it's I can't tell you it's the fun part of the fun part of the job with just fantastic partners, as evidenced by some of these folks on the screen with us today.
Juan Santos 19:08
If I can add something there, Toby. I think what gets me the most excited about things like this is what is exactly what you say, which is the things that we don't know. A lot of people ask you, oh, you have 5G, and we have we have 5G Ultra Wideband here inside lab and out, right and so you get like incredible, incredible speeds. And like the usual things that people think about are okay can download a movie really fast, or I can watch you know, 4k video. But those all those things are cool. I'm super excited about the things like you say that we don't know yet. When 4G came out. I mean, it wasn't it didn't come out with the idea of building. You know, services like Uber or Lyft or Airbnb that require that you have GPS access, that you have, you know, consistent connectivity, the way to actually update people on a map that wasn't part of the roadmap of 4G. It was just the technology was there. People had devices in their pockets of were powerful enough. And you had this mapping technology, great connectivity, this idea that resources that normally were owned by individuals could be shared. And in the, in the interaction of those three things, you have this new thing, ride sharing, or home sharing, really become a, you know, an important part of how our economy works. So, for me, it's, that's always the hardest thing to, to answer, which is like, we have some cool ideas around 5G, but it's the ones that we don't know about that are going to be the ones that are transformative. So I really love that idea of, of the art of being possible, because that's exactly what we would we want to do inside the lab and outside of our community and large and hopefully, it's strong enough that it permeates the borders, and it gets to people all over the place.
Matt Flanagan 20:50
One example of that, you know, outside the living lab, you know, is what we're doing, you know, is what Clayton's doing at Beep. As part of the, you know, the the living lab. Can you share Clayton can you share with us, you know, where the Beep shuttle is today? Where do you see it going over the next three to five years? And what gets you most excited?
Clayton Tino 21:09
Yeah, absolutely. You know, so if you look at kind of the service we operate today, in Lake Nona, it's very much like you would experience a traditional a bus service in a city, right? Our vehicles ride on known routes, they're fixed stops. So you're able to essentially go to a stop, catch it, catch a ride, wherever you need to go along that shuttles route. You know, going back to the point of Mission Impossible, when we launched about a little over a year and a half ago, it seemed like a simple task. But you know, participating in the community, learning how other drivers interact with the vehicles, learning how passengers interact with the vehicles has really kind of been that a catalyst for us to really want to see where we can take the technology in the future. If I think of where we are six months from now, it's treating our vehicles less like a fixed line service and more of a dynamic, almost rideshare experience, as customers tend to expect due to the rise of groups like Uber and Lyft. So imagine, you know, you've got your mobile device, that's obviously on Verizon, potentially 5G, you download the ride Beep application, you can go to any one of our stops and essentially request a shuttle come pick you up. We're trying to move away from that notion of fixed line service and more towards a dynamic experience for the members of the community to hail a hail ride for the local location, essentially take them with. You know, an interesting thing that we have to overcome, though, frankly, some of the limitations with the technology that 5G is going to help us overcome. If you hop on one of our vehicles today, we will be greeted by an onboard safety steward. You know, the interesting thing about the shuttle attendance is that at first it was seen as as a bit of a detriment. But we've we've come to learn over time that humanizing that experience as people start to embrace new technology is extremely important. So not only are they there to make sure that everything's functioning correctly on the vehicles, and they're also there to provide a kind of a touch point or human interaction point. For new passengers. You know, imagine the use case of coming up to a four way stop, you know, if you're driving your car down the road, there's a bit of an unspoken language between drivers on who's going to go next, right? You know, you kind of make eye contact, you look at who's to your left looks, do your right, you may give a little hand gesture, there's little bit of stuff and go AV technologies, not to a point where we can really enable that in an automated fashion today, so we use onboard stewards that not only to kind of interface with community explain what's going on, but also help us resolve some of those conflicts. You know, two to three years from now, once 5G's widespread you know, having a use case of essentially remote operator who has real time feed of camera information and machine learning that may be identifying approaching vehicles so that four way stop because sensor provide a go no go command directly to the shutter without having to be on board is something we're looking to enable. You can also consider the use case of you know, potentially construction on a roadway, you know, Lake Nona as a rapidly developing environment. None none of the roads in the in the community are the same week after week. You know, AV technology at today's not really to a point where individual vehicles can can maneuver around changes the environment super easily. However, with the advent of 5G, it's really going to advance teleoperations use cases, though, can we have a remote control, or remote capability out of our command center, which is conveniently right across the street from the Innovation Hub, essentially have a centralized source of actually onboard stewards now off board that can help resolve some of those conflicts. So in terms of what I'm really excited about with respect to our service, and as it relates to to Verizon, I'm looking forward to seeing kind of how we can further advance the use cases of having these vehicles being even more autonomous, not just to kind of improve the capabilities of the AV platforms themselves, but also to make sure we continue that kind of human touch experience for our passengers and make sure everyone has a high quality ride every time they hop on our vehicles.
Matt Flanagan 24:46
That's awesome. Well, I have ride in it myself, I'm excited for all of you to come down and have a have a ride on it yourself. That's great. One as a brand experience leader for Lake Nona of its been working with Beep and other ecosystems providers and partners for some time now, you have your your finger on the pulse of empowering new experiences, leveraging technology in education across the spectrum of, of, you know, people that come to Lake Nona whether it be guests or employers, employees, residents, entrepreneurs. Can you share with us your vision for how the Innovation Hub will cultivate and empower some of the central themes of health and wellness and human performance and collaborative innovation?
Juan Santos 25:35
Look ,the the I think the the magic around Lake Nona is that we we see ourselves as a living lab. Right, I think I get a little bit of the Goldilocks kind of like story with Lake Nona, right? We are we are big enough, right? That you can actually do any meaningful tests that you can think of, I mean, we haven't we have a veterans hospital, we have a children's hospital, we're opening an adult in hospital, UCF has their school of medicine here. So from a health and well being perspective, you really have this significant players in pretty much any kind of use case. We have, from a training point perspective, we have the USDA, we have KPMG, that has their National Training Center here. And then we have we have a wide variety of infrastructure, like there's homes and apartments and whatnot. So from a use case perspective, pretty much anything that happens in a city is something that is happening in Lake Nona. At the same time, even though 17 square miles is a good, like two thirds of Manhattan we're small enough that if you wanted to just go and knock on you know every person's door and ask a question, it's not an insurmountable task. So in that in that Goldilocks zone of big enough to yield meaningful results, but then small enough for them to be actionable, you have this great opportunity to actually bring things to market. We think that that what what makes that what makes us unique. And I think in the in the Beep story, you see a lot of that is you're able to come up with an idea in Lake Nona, and yes, the idea may be prototyping a table right then or something like that. But very quickly, you can put it in front of real people in real environments, in real circumstances, with real problems, you know, it rains, it power stops, all the things that you need to do in order to move a service from an idea or a prototype, into something that interacts with a community. And when it comes to health, and wellbeing when it comes to sports, and performance. And when it comes to the idea of, of smart city, kind of like collaboration environments, Lake Nona offers a place that's as good as any place in the world, if not better, to do that. And I think that's, that's really our superpower, right? Or superpower is, is in connecting people the infrastructure that we have, and then the great partners in the environment, to actually come up with new ideas and new use cases. And it's very easy to collaborate, when you can just, you know, walk across the street and sit in the same in the same place, especially when you have someone that can act that can actually help broker that that kind of introduction. So so that that's really that's really kind like Lake Nona as a living lab. Now inside Lake Nona we have this focalize centers of thinking and innovation. And, you know, in the hub in the 5G hub that we are today, you have an incredible opportunity to do so. Right, it's an it's one of the few places right now where you can get Ultra Wideband 5G indoors, right? It works, it's a commercial version, it's not something that's been like jimmy rig. And then if I go outside, there's a there's a 5G node, that's, that's outside there as well. So I can test things in a way that that I wouldn't be able to do in many other places. And if at the same time, you need to draw something on the sidewalk, or, you know, get something up on a tree, we have the ability to do so because we are we're very proud citizens of Orlando, but at the same time, we're privately we're a privately managed environment or little town that is able to do these things much faster than you can in the majority of places. So I'm, it's really a great a great opportunity to, to be here and to have, you know, great companies and great idea ideas like Verizon here as part of that empowering ecosystem. So it's, you know, I'm super excited about about the things that we don't know.
Matt Flanagan 29:28
That's awesome. Well, it sounds like we've got this, you know, creative ecosystem that is just primed to take off here in Lake Nona. And Noelle I know you and your work at Alley have done a lot of great things cultivating community engagement. And I know you're excited to work with down here with at Lake Nona and can you share with us, you know, you know what to expect in 2021
Noelle Tassey 29:55
Definitely. So Matt, you know, I joke to you that I would say this I really do mean it. I think for us, it's expecting the unexpected, which was certainly the theme of this year. But, you know, I think everybody has touched on so many of the things that make this project so special, so unique, the flexibility to take things from ideation to deployment in such a short time cycle without a ton of red tape, the incredible technology that Verizon is bringing to the table that all of the other partner labs are bringing to like known as the ecosystem. You know, and you see it with the use cases currently in deployments such as Beep. So, you know, for us looking at an ecosystem that's that rich already, and then being able to bring in entrepreneurs from the local area around the country to build their tech test their tech, you know, share ideas, collaborate. That for us, it's the heart of what we do, and then finding ways to tell those stories. So it's hard to think of a better place to do it, really. And that's why we're just so so excited. You, you know, you never know what's going to come out of these programs, in any circumstances, but when there's so many different directions you can take for me, that's, that's why I'm so excited for and I think, especially once we're able to bring people down in person, whenever that is, and really get on the ground hands on. Telling, telling those stories, and facilitating that collaboration is just something that we are really excited to do.
Matt Flanagan 31:38
Obviously, you know, you hit on and, you know, we'll be we'll be looking to do a physical launch here in the Spring, and we'll be doing some in the meantime, we're looking to do some, you know, digital outreach, you know, with a, you know, live from Lake Nona you know, series kicking off here in 2021. Obviously, with with, you know, with COVID, you know, still looming out there, but some some bright signs on horizon, you know, what can we look at what we expect to see in terms of some, you know, digital engagement, moving forward with the community.
Noelle Tassey 32:14
And so for us, it'll be kicking off our live events starting in late January. So I know that we've got a site that will throw up a link for everybody to visit after this, but definitely stop by and make sure you're signed up to receive notifications of those, but really, gathering the thought leaders who are on the ground in Lake Nona now. Starting to learn more go more in depth as to the use cases that are currently deployed. Um, you know, products like Beep, and learning so much more about that journey, I think, is something that everyone can expect when we go live in January. And we're really looking forward to as well. And then hopefully, as we progress through the year, and move through COVID, one of the great learnings of this whole experience, you know, for a lot of us has been that we can connect digitally and then broaden the dialogue, because everyone's doing digital first, you don't fly people places. So being able to take that and maintain that advantage. While also cultivating a really rich on site presence, I think is is going to be extremely powerful.
Juan Santos 33:31
I think, you know, going back to that, to that question of digital and physical. I think we have a we're gonna learn about flexibility through this process, right? Because there are certainly things that that that significantly benefit from in person collaboration. I know that, you know, the the work that Beep does, for example, requires that people are driving them in our riding in the shuttles, and that we're able to actually put technologies in the shuttles to actually to actually test. Um, and you know, where we are doing what we can to provide a safe environment for those for both the riders and for the, and for the innovations that come into the picture. I think we've started to do some things, actually, that helped in that process. Some of them using using Verizon's solutions, we I know that that, you know, Clayton's been working on on installing, like the media players and kind of like the media mechanisms that Verizon has that actually allow us to have a content that is displayed on the shuttles that is appropriate to the place that you're riding on. And part of that content is around some of our safety and, and, you know, take riding kind of precautions that that come coming to the table. So I think I think we're learning to straddle that um, I think digital to physical kind of infrastructure, because it's it's um, I think the effects of what we've gone through once the, you know, the extremely negative kind of situation that we've had passes, there's some, there's some learnings about, you know, where we work and how we work and how we move and how we interact that that will remain much after that. Right. So, that's, that's a silver lining. And that's, that's something that will allow us to move forward in our in a different way.
Clayton Tino 35:28
Yeah, it's really interesting to Juan's point, I think Beep is probably the perfect use case for wanting to remove humans from the loop in terms of how you interact with the product or service. You know, so having 5G capabilities, and being able to kind of advance our timelines deploying safety stewards off the vehicles is something we're heavily focused on it just in terms of our own kind of go to market business strategy, you know, at the same time, to Juan's point, that only solves half the problem, you know, how do we how do we dress our ridership? How do you convince someone that it's not safe to get back on a vehicle that only holds about eight people and shuts the doors for 10 minutes? You know, I think some of the interesting use cases we've been able to partner with Tavistock, um, to help solve in Lake Nona or you know, things like regularly scheduled cleanings, some innovative solutions around decontaminating vehicles, you know, every hour or after every ride, you know, kind of leading into the living lab concept, there's been a lot of opportunity, you know, to kind of figure out how we may have to adapt our product line moving forward as well, you have to kind of, you know, reflect the kind of new world we're going to be in, right. As everyone's pointed out, we're all kind of having to come to grips with how we operate as teams, how we operate our products in the marketplace, we've chosen to really take kind of the last three to six months to re examine how we approach our service offering, and to look at opportunities to bring in net new technologies that will not only benefit our our go to market business rates, but also earn pastors and ultimately provide a better product to the market. So you know, with everything, there's always a silver lining. And I think, you know, having the groups like Verizon and Tavistock be able to bring technology to bear to a smaller company like these to help solve these problems, has been extremely powerful for us as well.
Toby Redshaw 37:05
Let me, let me just pile on to that a little bit. One of one of the things I'm excited about, as we go through this horribly tragic, terrible pandemic, is there are a dozen great things that have been spawned by this that we are going to take with us right at a societal level at a technology level. At a cycle time level, I've talked to 50 companies that have discovered, you know, what we found out that that part of the process was just wasteful, we eliminated it, we made it better and faster. And I think especially tied to what Noelle and her team are doing, that this place will be physical and virtual, it will be physical, and it will be digital, it will not oscillate between the two, it'll be a commingling of all of that. And create a footprint that is really psychophysical and be one of the first places to go that go that way, the architectural premise on the work live play environment that the clever folks at Tavistock has built from day one has had that that clever digital component. So I'm, I'm excited about that. And I think even some of the safety and the health care and the conductivity, things that we talked about at a human level, I think you'll see some of those carry forward and be spawned from that. So So while it's a horrible, tragic time, I do think there are some really positive things that we will pull through on about 10 different levels for that.
Noelle Tassey 38:44
Yeah, definitely. And just to piggyback off what you were saying, Toby, we are, you know, one of the really unique things about Lake Nona for us is that just intentional blending of digital and physical and I know Juan can speak to this in much more depth than I can. But when we look at all the opportunities, the different ways that technology has been integrated from the ground up into this project to really create, you know, we say a living lab a lot, it really is a living lab, it's the city as a lab, we don't have to put people in a room and have them testing and plugged into a wall. You know, you can only learn so much. And I think Clayton hit the nail on the head with the point about, you know, putting a shuttle out on the road and seeing how it deals with construction or route changes. And now we're so used to testing in a vacuum and on the rubber hits the road and Clayton that's for you. You don't know what's going to happen. So it's that's what's exciting about innovation, and that's what takes it and really interesting directions as well. And so, having that ability in that opportunity is is really neat, and I know that the team at Tavistock has been doing incredible work and is looking to do some really incredible work around, you know, things like data capture and you know creating some really next generation opportunities to to innovate, especially in the health and wellness space that you're just not going to see anywhere else. Because no one else is, is really operating at this level with this degree of thought around this,.
Juan Santos 40:22
I think the part of the mix that I that I believe is one of the stronger parts is that that reality mix that you're able to get when your lab is the city, right? We have in the in the in the partner spot spotlights, you saw a little bit of a place we call WIT, which is the wellness, home building innovation and technology. And what most companies that do stuff that works in our homes, they build a mock up of a home in a conference room. And it works, you know, you bring people to see how they interact and all that. But the way that we build offices and conference rooms and fake homes inside conference rooms, is not the way traditional homes are built. So the WIT is just a normal house, sitting in the middle of a community, that's a thriving community with people walking around, or we can test to see, will a standard person human being be able to plug this into their home? Right? Is this does the different interaction that the building materials that you have on up on the normal home? Does that make a difference? Can we get people to be healthier, if we put little lights on the stairs to the they're kind of like walking at the speed of the light tells them that they're going a little bit faster, you know, up and a little bit slower down. Those are things that require that you actually have a normal regular house, like normal regular streets for Beep. And in the case of the and in the case of the of the hub, you know, when for example, Verizon is talking about the way that they actually control traffic, the traffic network and the traffic fabric, to vehicle to device integration, oh, there's traffic lights right there. Right? And those traffic lights, you know, we'll we'll work on them to make sure that they have the necessary communication systems to interact with the shuttle or to interact with with with first responders, so that we can actually test it in the in the, in the, in the in the real community. And I think that's that's the part, the reality aspect of it. Right, where, you know, that traffic light is been, it's normal, you know, it's not like this pristine traffic light that's not in the rain, you know, so everything works until you put it into the real world. And then you realize that the stuff that you build is not waterproof, and those things are wet inside and you know, all your test is gone. That's that's the kind of things that you're able that you're able to do here, even in something that sounds as as basic as innovating a traffic light, which is, you know, doesn't sound like the most exciting thing in the world. But he could bring tremendous changes in the way that that vehicles move around the fabric of our cities.
Matt Flanagan 43:02
Excellent. Well, I know I'm gonna give Toby some closing remarks. But before we transition out of the panel, any other any other any other comments or... wonderful. Excellent, what a great discussion. And many thanks to our panel for sharing their unique insights into, you know, what makes like known as Innovation Hub, so unique and so special, and that we're really excited to share it with all of you and come visit us. So I'm going to just bring up a slide here, just to display how you can engage with the Innovation Hub going forward. So we'll have a URL here, the QR code will be posted in the event, all the attendees will also get an email with this information. But at this site, you'll get all the information about our upcoming live from Lake Nona series, which will kick off in late January, as well as you know, you know, all things related to the Innovation Hub, including our grand opening, you know, on, you know, on site that we're targeting in the Spring time. So stay tuned on and keep an eye out for that. So with that, I'd like to turn it over to Toby, for some closing remarks. Over to you.
Toby Redshaw 44:36
Yeah, just testing the QR code well done. It actually works, which is good. Look, I want to end with just a little bit of pragmatism mixed with a little bit of fear. I know we're all super excited about this wonderful new Fourth Industrial Revolution, 5G shiny object, creative destruction cycle that we're going into. When you look at these things historically, the bit that gets missed is the destruction part, right? As you go through this, this tech infused revolution, there are winners and losers, if you look at the last three industrial revolutions that was by sector by geography, whichever way you slice it, winners of you and users, and when we get really excited about the new cool things we can do with this, like think about Beep, right. And all the cool things we said about Beep. Beep is actually an asset utilization play where transportation assets become way, way more efficient. And technology will change the operational cost structure in many, many different business models in many, many different sectors, it will also change the customer engagement and the customer lifecycle value that you get using these technologies with, with more sort of service and experience based richer, smarter AI at the edge, you know, 5G edge infused solutions, and the pragmatic scary destruction part of that is if your competition uses these to do the very pragmatic thing of having a lower operational cost structure, while they are improving their customer value proposition and their customer lifecycle, value equation, that's really all business is if you're competing against somebody with a better operational cost structure, and a better customer value proposition and customer value harvesting you you lose you are on the destruction side of of the creative destruction cycle. And when you look back at companies, whether it's you know, Kodak or some of the very famous ones, lots of folks in automotive who don't exist anymore. It's it's the failure to connect the wonderful exciting innovation stuff to the dirt under your fingernails pragmatic impact. And that more than anything, is what I'm excited about. with Nona it's do the hard work do the investigative humbled, stumble, learn, build innovation work but but tie that to pragmatism, not in some ivory tower, but out in the real world, which is you know what we have there a living lab. So thanks, everybody for for connecting. Today, I am so excited about what we're going to be able to do together down there.
Video Voice Over 47:45
What is 5G? For most people, 5G means faster. You might have heard the example about how fast you can download a movie. But there's more to it than that. 5G stands for fifth generation, the next evolution of wireless technology. And it represents a massive step forward that will revolutionize entire industries. But not all 5G is the same. In fact, most of what's advertised as 5G is only slightly faster than current 4G offerings. But with Verizon 5G Ultra Wideband, we've built something completely different. Our 5G runs on radio frequencies just like 4G, but at a higher frequency known as millimeter wave. And thanks to our spectrum assets at a much larger bandwidth. It's the fastest 5G anywhere in the world with more speed, more capacity and lower latency than traditional 4G. All that translates into experiences even closer to real time, which means it can do things like bring augmented, virtual and extended reality vividly to life for consumers. increased speed and accuracy for all types of industries like health care and smart manufacturing, and support massive IoT deployments that will change how we live, work and play. And just like you've heard a lot about 5G, you may also have heard about something called edge computing, multi access edge computing, or MEC for short, takes the burden of computing power and related infrastructure off the consumers device and out of the business's office and puts it all in the cloud. But instead of that cloud server being hundreds or even 1000s of miles away, MEC brings the computing power as close to the end user as possible, or as one might say, right to the edge of the network. The end result is that consumers and businesses get access to cutting edge processing power without constantly having to upgrade systems download applications or invest in expensive equipment. And the close proximity at which the edge computing is being performed means the data has a shorter round trip, which makes for near instantaneous responses. There are other benefits too. By offloading the processing burden from the end devices. You open the door to a number of exciting possibilities on that front like new form factors that are battery life and even lower cost options. When you put all that computing power at the edge of the network, the network you're using matters more than ever. To get the most out of MEC, you need 5G for its massive increases in speed and number of supported devices and dramatically reduced latency. Think of it this way, if MEC is the rocket and are 5G Ultra Wideband is the rocket fuel. Our 5G Ultra Wideband network provides the perfect platform to harness the full potential of edge computing. We've partnered with Amazon Web Services to bring our 5G edge mobile edge compute platform to developers everywhere across all our strategic partnerships at our 5G Labs, and through all our 5G innovation programs. we're enabling the next generation of innovators to push the limits of 5G and edge computing. Here are just some of the use cases that are currently in development, augmented commerce, real time quality control, AI assisted healthcare, public safety, drone automation and inspection online and mobile gaming and autonomous vehicles. And that's just the start. Every day the demand for real time enterprise keeps growing and 5G Ultra Wideband and edge computing will be there to meet it.